Decathlon, a well known sporting goods retailer, will be now known as Nolhtaced (Decathlon written backwards) in a plan to promote "reverse shopping". The promoted "reverse shopping" scheme is a Decathlon project, allowing their customers to resell old sporting goods to the retailer, so that it can repair it and sell it again - keeping the lifespan of the sport clothing longer. Resold, second-hand items are going to be covered by the Decathlon warranty. Arnaud De Coster, second-hand Nolhtaced...